Social Security Give And Take

Going into this election, John McCain might have considered the senior vote a safe play. After all, the 71-year-old GOP senator falls into that age bracket himself, regularly cashes in his retirement checks and leads Barack Obama among voters 65...

Shifting States, Gears

Amid criticism for his stance against the 21st-century GI bill and his attempts at defending that position, as well as the continual veep questions, John McCain had his hands full over the long Memorial Day weekend. Now, McCain is attempting...

Pennsylvania Voters Get An Earful

When the results are tallied from today's long-awaited primary, Barack Obama and Hillary Rodham Clinton will find out exactly what they got in return for the estimated $20 million their campaigns have spent in Pennsylvania on advertising alone. After a...

Obama Gets The Last Word

Not willing to let Hillary Rodham Clinton have the final word in Pennsylvania with Monday's "Kitchen" spot, Barack Obama released another ad late in the afternoon of the final day before voting began. Obama campaign spokesman Bill Burton accused the...

Pennsylvania Potpourri

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Obama On Offense

Pennsylvania residents witnessed perhaps the most vitriolic days of the Democratic primary race over the weekend, with Barack Obama and Hillary Rodham Clinton slapping back and forth at one another in campaign stops across the state. The Obama campaign has...

Clinton's 'Closing Argument'

Given the intensity of the competition between Barack Obama and Hillary Rodham Clinton during the Pennsylvania primary campaign, it's hardly surprising that both candidates released a flurry of new advertising over the weekend -- or that much of it was...

Obama Battles Back Against "Bittergate"

Seeking to put "Bittergate" behind him, Barack Obama released a new TV ad in Pennsylvania on Tuesday suggesting that rival Hillary Rodham Clinton's response to his recent gaffe has been excessive, and that it is part of an old style...

Remember The Maverick

Coinciding with John McCain's heavily promoted economic speech yesterday, his campaign released a new television ad in Ohio and Pennsylvania. "Ignite" (subscription) distills McCain's economic proposals into a series of vague but uplifting slogans: "Taxes: simpler, fairer. Energy: cleaner, cheaper....

No Punches Pulled

Moving quickly to exploit the opening created by Barack Obama's recent statements regarding small-town voters, Hillary Rodham Clinton went up in Pennsylvania today with an ad purporting to voice the reaction of regular voters to Obama's comment. The TV spot...

Attracting A Rainbow Coalition

Both Democratic presidential campaigns have been eyeing ad space in Pennsylvania's gay print media, which serve a small constituency but one that could play an outsized role in the close-fought contest. Should either candidate run ads targeting the lesbian, gay,...

Casey Goes To Bat For Obama

If tensions between Hillary Rodham Clinton and Barack Obama were on the rise in Pennsylvania last week, this weekend saw the pot boil over, as the two exchanged some of the most heated rhetoric of the campaign thus far over...

Who's Hitting Home?

The cold war between Barack Obama and Hillary Rodham Clinton flared into outright hostility this week over the credibility of each campaign's advertising in Pennsylvania. But while the candidates and their surrogates clash over who misrepresented what, research suggests that...

Obama's Second Rebuttal

Stepping up its response to attacks from Hillary Rodham Clinton, Barack Obama's campaign released a radio ad defending his independence from lobbyists and commitment to alternative energy. The new spot (subscription), which began airing Thursday afternoon, accuses Clinton of playing...

Obama Won't Back Down

Refusing to cede any ground in an increasingly tense exchange in Pennsylvania, Barack Obama's campaign released a statement on Wednesday responding to Hillary Rodham Clinton's radio ad, which suggests Obama is being dishonest about taking money from oil companies. "Just...

Adding Fuel To The Fire

After a raft of new TV ads that pointedly declined to pick a fight with either of her presidential opponents, Hillary Rodham Clinton is up in Pennsylvania today with a new radio spot (subscription) harshly criticizing Barack Obama for his...

Obama One-Ups Clinton In The Keystone State

If Hillary Rodham Clinton was hoping to gain equal footing with Barack Obama on Pennsylvania's airwaves, the Obama camp seems intent on denying her that opportunity. The same day that Clinton's campaign released five spots in the Keystone State, Obama...

Pennsylvania Airwaves Get A Lot More Crowded

After getting off to a slow start on the air in the Keystone State (which polls suggest may turn out to be a closer contest than many first expected) Hillary Rodham Clinton's campaign today announced an ambitious new ad blitz....

Outside The Spotlight: Courting "Wheel" Fans

Evan Tracey at Advertising Age's Campaign Trail blog observed that every dollar Hillary Rodham Clinton spends in Pennsylvania is a dollar the campaign cannot spend to reach out to voters in Indiana and North Carolina. (A campaign official for Barack...

More Obama Ads In Pennsylvania

Barack Obama continues to expand his ad buys in Pennsylvania, releasing several TV spots that ran previously in other states. Taking advantage of his ability to outspend his opponent, Hillary Rodham Clinton, his camp is now running at least six...

It's 3 A.M. -- Again

Just when it looked as if Hillary Rodham Clinton would effectively cede Pennsylvania's airwaves to Barack Obama for another week, leaving surrogates to fight on her behalf, her campaign today announced the release of a new TV spot recalling the...

Teachers Vouch For Clinton In Pennsylvania

Going into the Pennsylvania primary with a sizable lead but depleted coffers, Hillary Rodham Clinton's campaign decided early on to forgo the strategy of expensive statewide ad buys it had used in previous contests in favor of niche advertising and...

Obama In It For The Long Haul

With calls for Hillary Rodham Clinton to drop out of the Democratic primary race multiplying, Barack Obama refused to join the chorus this weekend. Instead, the Illinois senator focused on his plan for economic recovery during his campaign's "Road to...