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A veterans advocacy group launched a $350,000 television ad buy against John McCain in Virginia on Wednesday, savaging the senator for skipping a GI Bill vote in favor of a campaign fundraiser.

"Vet to vet, Senator McCain, when you put money from your rich friends ahead of vets like me, how is that 'Country First?'" asks Jason Bensley, an Iraq War veteran, in "GI Bill" (subscription).

Jon Soltz, chairman of VoteVets.org, explained that the group is running the ad in the Old Dominion because of the large number of veterans in the state and because Virginia Sen. Jim Webb (D) sponsored the bill. The ad is slated to air for just under two weeks.

In the ad, Bensley notes that McCain himself received a free education from the Naval Academy. The service academies are not affected by the GI Bill. But Soltz said that's the point: The government prioritizes free tuition "just for the elite officers, and that’s not appropriate."

VoteVets.org has targeted McCain for his failure to support the new GI Bill before. Soltz and retired Gen. Wesley Clark wrote an op-ed in the Los Angeles Times in April encouraging McCain to support the bill, and the group ran a TV spot in the D.C. media market on the eve of the vote calling on McCain to support the legislation.

The new ad is part of a larger, $1.3 million campaign VoteVets.org announced Thursday. The group is also spending $200,000 to run a TV spot targeting Sen. Elizabeth Dole, R-N.C., for voting against a bill that would have provided better body armor for troops.