NationalJournal.com's Ad Spotlight

Tuesday, October 28, 2008

Sarkozy Story Spurs Florida Re-Release Of McCain Ad

Filed under John McCain
Posted at 3:00 PM

Capitalizing on a report in the Israeli press today suggesting that French President Nicholas Sarkozy thinks Barack Obama's stance on Iran is "utterly immature," John McCain is re-releasing an ad that highlights comments the Democrat made in May -- calling the country "tiny" (compared to the former Soviet Union) -- to argue that he is "dangerously unprepared" for the presidency.

For the cash-strapped McCain camp, the re-release of this ad is a cost-effective means of political recycling; jumping on the news peg of Sarkozy's comments (per an anonymous Israeli government source), the campaign can convey a strong message without producing a new ad.

The ad, "Tiny," originally released in "key states" during the Democratic convention, is now running only in "key Florida markets." This is one of the smaller ad buys that the campaign has officially disclosed -- further evidence that McCain is now targeting an ever-smaller list of battleground states he thinks he can win. While Florida was projected to fall into McCain's column earlier in the race, the polling data shows a strong shift toward Obama as of mid- to late September, and he is now besting his GOP opponent in almost all surveys.