NationalJournal.com's Ad Spotlight

Wednesday, October 15, 2008

Bailout Still Ad Fodder For Candidates, Interest Groups

Filed under Third-Party AdFiled under Senate RaceFiled under Domestic IssuesFiled under EconomyFiled under Television Ad
Posted at 5:00 PM
Click here to watch "Hosed."

For some candidates and special interest groups, the $700 billion bailout package is the gift that keeps on giving.

Congress passed the legislation two weeks ago, but the bailout continues to be a hot topic in campaign advertisements, both for special interest groups hoping to influence the presidential race and for downballot candidates. The bailout debate was unpredictable: Votes did not split neatly along party lines, and accusations continue to fly over who's to blame for the subprime disaster. It is perhaps fitting, then, that the recent slew of bailout-related ads range from the conventional -- an attack on Connecticut Sen. Christopher Dodd's "sweetheart mortgage" -- to the more creative -- a giant banker appearing to urinate on tiny voters.

Former Rep. Jim Slattery has rolled out two spirited ads in his uphill effort to unseat Republican Sen. Pat Roberts of Kansas. Roberts voted against the bailout bill, but that hasn't stopped Slattery from trying to link the mortgage crisis to his opponent. Last week, the Democrat released the TV spot "Hosed," which features a giant "rich executive" standing over angry, Lilliputian protesters.

"While they're getting bailouts or gushing record profits, the rest of us are just getting hosed," the narrator says. All of a sudden, a stream of yellow liquid begins pouring down on the tiny people as the giant executive laughs. More fluid rains down before a wider shot reveals that the executive is pouring gasoline on the crowd, and not, well, anything else.

On Friday, Slattery also began airing "No Deals," which features the Democrat standing in an airplane hangar with an open briefcase full of money that he claims contains $1 million -- an allusion to the campaign money Roberts has accepted from financial institutions and a riff on the popular game show "Deal Or No Deal."

"Now Roberts, the Bush administration and greedy Wall Street money changers have us headed into a $1 trillion hole," Slattery says in the ad. "That's more than enough cash to fill 100 airplane hangars."

Former New Hampshire Governor Jeanne Shaheen (D) followed Slattery's lead Monday with a new ad that attacks Sen. John Sununu for his campaign donations from Wall Street and indirectly blames him for the subprime meltdown.

"What did Wall Street get from Sununu?" the narrator asks. "Full-throated support for deregulation of banks and just about everything else."

Sununu's support for the bailout legislation has put him on the defensive, and Kate Bedingfield, Shaheen's communications director, said the former governor has made the vote a big part of her stump speech.

"She's been talking about it nonstop on the campaign trail," Bedingfield said.

Not to be outdone, some conservatives are pointing the finger back at Democrats for the Wall Street mess. Last week, the American Issues Project began running "Meltdown," which does not address the bailout, but does blame the subprime crisis on congressional Democrats.

"Harry Reid and Senate liberals protect corrupt mortgage giants," the ad's narrator intones. "Chris Dodd takes big money from Fannie and Freddie. Dodd kills reform and secures a sweetheart mortgage for himself."

"Meltdown" is running on national cable networks thanks to a $1 million initial ad buy, according to American Issues Project President Ed Martin. While the group did not stake out a position on the bailout, Martin said he is tired of hearing the mortgage meltdown blamed on President Bush and Republicans.

“Everyone was saying it was all deregulation, but the government allowing Fannie Mae and Freddie Mac to be set up was a huge part of it," he added.

Martin also insisted that his organization was not a fly-by-night group that would disband on Nov. 5.

"We're going to be around," he said. "Into next year and for the long haul."

Whether the anti-bailout candidates like Shaheen and Slattery will be around, too, remains to be seen.