Click here to watch "Brutal."

Since the Defenders of Wildlife Action Fund began airing "Brutal" (subscription) on Friday -- a TV spot that skewers VP nominee Sarah Palin for her support of aerial hunting -- donations have been pouring into the environmental advocacy group.

Senior Director Will Lutz said "hundreds of thousands" of dollars in contributions over the weekend will bankroll a wider ad campaign beyond the initial buy in the Toledo and Dayton, Ohio, and Tampa, Fla., markets. The advocacy fund is hoping to start running "Brutal" in Colorado, Michigan and Minnesota -- perhaps as early as today.

The one-minute TV spot juxtaposes Palin's face with clips of marksmen firing at frantic wolves from low-flying airplanes and a wounded wolf writhing in the snow. The ad closes on the image of a lifeless wolf draped onto a plane as the narrator asks, "Do we really want a vice president who champions such savagery?"

For Defenders of Wildlife, an ad campaign was a no-brainer after Palin was tapped for the VP slot.

"Our phones started ringing off the hook -- people panicking with what this woman would do if she were elected," Lutz said. "I think this is an issue that transcends your traditional hard-core conservationists."