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After a week in which John McCain's camp has seized the momentum and set the tone in the presidential race, Barack Obama's has announced it is fighting back. Part of that effort is a barrage of new TV ads painting McCain as out of touch and a continuation of disruptive, George Bush-style politics.

"Still" (subscription) juxtaposes images of a disco ball, an antiquated computer and a Rubik's Cube with video of McCain in a pair of large horn-rimmed glasses, suggesting that the GOP nominee is stuck in 1982 -- the year he came to Washington. "Things have changed in the last 26 years. But McCain hasn't," an announcer says, pointing out that the Arizona senator admits to not knowing how to use a computer or e-mail. More to the point, the ad continues, he "still doesn't understand the economy," as demonstrated by his tax policy. As an image of Bush appears, the announcer concludes: "After one president who was out of touch, we just can't afford more of the same."

The Obama camp also put out a TV spot (subscription) attacking McCain's "maverick" image and his record as an opponent of special interests. Opening with footage of McCain claiming that "it’s over for the special interests," the spot points out that "seven of McCain’s top advisers are lobbyists." If this is who's running his campaign, an announcer says, "who do you think will run his White House?"

Polls indicate the McCain-Palin ticket has begun to yank the mantle of change away from Obama. But in a final, positive spot released today, the Illinois senator speaks directly to viewers about what "Real Change" (subscription) would look like. He hits on several pocketbook issues -- taxes, jobs and health care -- before asserting: "Change is a president who brings people together." He concludes: "This year, change has to be more than a slogan."

The McCain campaign was quick to retort. "What is becoming clear to the American people is the fact that Barack Obama has no record of bipartisan legislative accomplishment, no history of bucking his party and no chance of bringing change," spokesman Tucker Bounds said today, adding that it is Obama, not McCain, who uses the "message of 'change'" as "nothing more than an empty campaign slogan."