Click here to watch "Hunter."

It's open season for the National Rifle Association, which has a spate of new TV, radio and print ads targeting Barack Obama's and Joe Biden's positions on gun rights. In addition to releasing four TV spots in Colorado, New Mexico and Pennsylvania this week, the firearm advocates are also circulating mailers that detail Obama's "10-Point Plan to 'Change' the Second Amendment."

NRA members featured in the ads claim that the Democratic candidates intend to take away people's guns if elected, and they use Obama's "bitter" comments and other tidbits to assert that the Illinois senator doesn't get America's gun owners. Fact-checkers have some serious issues with the spots, however, with FactCheck.org concluding that "the NRA has cherry-picked, twisted and misrepresented Obama's record."

"Where is this guy from?" Virginia resident Karl Rusch demands in "Hunter" (subscription). "He’s probably never been hunting a day in his life." Rusch makes an economic appeal to viewers, contending that with prices already high on fuel and "just about everything else," Obama supports a "huge new tax on... guns and ammo." Detailing other restrictions Obama has reportedly sought on gun ownership, Rusch jeers: "You don’t have to be bitter to know Barack Obama isn’t the kind of change we need."

Rusch's son Kurt is featured in another spot, "Veteran" (subscription). Battle scenes play on screen while Kurt discusses his service in Iraq. "Sure, combat was hell. But on the front lines I knew I served a real purpose: defeating terrorism, protecting our way of life," he says. But now, he asserts, Obama is trying to take away his right to own a handgun for protection. "There’s no way I’m voting for a president who will take that away -- the freedoms that I fought for, that my friends died to defend," Kurt angrily insists.

Scott Siefert, an NRA member from Michigan, focuses on cultural issues in "Way Of Life" (subscription). "Because I believe in traditional American values, go to church, exercise my right own a firearm, Barack Obama says I’m bitter," he marvels. "Well, I’m not bitter. I’m blessed." Siefert portrays hunting as a ritual that is handed down from father to son. "I won’t compromise my way of life for any politician," he says.

The NRA also has a message about Obama's No. 2 for Pennsylvania voters. "Joe Biden wants you to believe he shares your values because he was born in Scranton," the announcer says in "Pennsylvania Values" (subscription), "but Pennsylvania hunters and gun owners don’t share his values." The ad goes on to list bans on ammunition and weapons that Biden has supported in the Senate.

All four spots direct viewers to a Web site that argues "Obama would be the most anti-gun president in American history."

NRA public affairs director Andrew Arulanandam said the group plans to expand these ads into more states and has other spots in the works. "Once we start, we don’t anticipate stopping" before Election Day, he said, adding that the organization plans to spend eight figures on its advertising efforts.

Obama says on his campaign Web site that he "favor[s] commonsense measures that respect the Second Amendment rights of gun owners, while keeping guns away from children and from criminals who shouldn't have them."

But Arulanandam dismisses such language. "We’ve seen a disturbing trend where Obama and his campaign are trying to hoodwink American voters into thinking that he is pro-gun, when he had a long record of voting against gun owners and hunters." He says the group's advertising is intended to "get the truth out.... We think it’s vital to talk about these issues with American voters. And we think now is the right time to do so."

The "truthfulness" of these ads is up for debate, however. The Washington Post's Fact Checker gives the group three out of four Pinocchios on its rating scale, saying that "while it is true that Obama favors tighter gun laws, it is a huge stretch to argue that he wants to take away the guns and ammunition most commonly used by hunters."