While most lawmakers, insiders and journalists have been focused on Colorado and Minnesota the last two weeks, it won’t be long until other key states are back in the spotlight. With two short months to go before the election, the Democratic and Republican national committees are targeting Michigan in new ads dealing with the sour economy. One version of the RNC spot (released jointly with the McCain camp) is also running in Ohio.
In "More," the DNC keeps up its "McSame" attack strategy, claiming both John McCain and an unpopular President Bush are not in tune with average Americans' struggles. The spot plays video of both men saying that the fundamentals of the economy are strong while media reports and statistics documenting Michigan's woes flash across the screen. "Michigan is struggling, but some people don't seem to notice," the announcer says.
The McCain/RNC ad, "Recovery," berates not only Barack Obama but also his congressional teammates for opposing offshore drilling. The spot is running in both Ohio and Michigan, with different media reports cited but essentially the same message. The ad opens with gloomy reports of lost jobs and closed factories, then laments: "Incredibly, Barack Obama and out-of-touch congressional leaders still oppose offshore drilling. So, higher gas prices, more foreign oil, fewer jobs, no drilling, no Ohio [Michigan] recovery."
The spot conveys much the same message as an ad McCain and the RNC released Tuesday in a larger 14-state buy that includes Michigan and Ohio. One notable similarity is that Senate Democrats, including Majority Leader Harry Reid of Nevada and Christopher Dodd of Connecticut, are highlighted in both.
The RNC kicked off its general election advertising campaign in July and has run a handful of spots since then both supporting McCain and attacking Obama. The DNC's "More" marks its first buy of the general election, getting a substantially later start than its counterpart.