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Tuesday, August 19, 2008

McCain Cooks Up Spanish-Language Version Of Attack Ad

Filed under John McCainFiled under Radio Ad
Posted at 4:50 PM
Click here to listen to "Recipe."

John McCain continues his attempts to win over Hispanic voters from Barack Obama, releasing a radio ad today in Florida and the Southwest -- a Spanish-language version of a spot released earlier this month.

In "Recipe" (subscription), an announcer references several media reports, including a Sept. 2007 editorial by the Las Vegas Review-Journal describing Obama's policies as a "recipe for economic disaster." The announcer concludes, in Spanish: "More taxes. Higher gas prices. A recipe for economic disaster. That's the real Obama."

Campaign spokesman Brian Rogers said the reasoning behind releasing this ad in Spanish as well as English is simple: The economy is something everyone in the country contends with. "Most Hispanic Americans are concerned about mainly the same issues that all Americans are," Rogers said. "It's a message that resonates very widely."