John McCain continues his attempts to win over Hispanic voters from Barack Obama, releasing a radio ad today in Florida and the Southwest -- a Spanish-language version of a spot released earlier this month.
In "Recipe" (subscription), an announcer references several media reports, including a Sept. 2007 editorial by the Las Vegas Review-Journal describing Obama's policies as a "recipe for economic disaster." The announcer concludes, in Spanish: "More taxes. Higher gas prices. A recipe for economic disaster. That's the real Obama." --This statement reiterates the theme the McCain campaign started nearly a month ago following the Democrat's trip overseas that despite his "celebrity" status and rhetoric, he doesn't have the credentials to lead.-->
Campaign spokesman Brian Rogers said the reasoning behind releasing this ad in Spanish as well as English is simple: The economy is something everyone in the country contends with. "Most Hispanic Americans are concerned about mainly the same issues that all Americans are," Rogers said. "It's a message that resonates very widely."
--Both camps have been busy attacking one another via the airwaves. The spots have focused on everything from http://adspotlight.nationaljournal.com/2008/08/dhl_feud.php taxes to McCain's http://adspotlight.nationaljournal.com/2008/08/dhl_feud.php connections to a company that ended up costing Ohio residents thousands of jobs. -->