Click here to watch "Nuclear Iran."

With thousands of reporters and political bigwigs in Denver and the Twin Cities for the next two weeks, the Israel Project is hoping to seize the moment for a message underscoring the importance of a nuclear-free Iran.

The nonpartisan advocacy group is running two TV spots in both markets during the national conventions. "Nuclear Iran," the harder-hitting of the two, opens with an unsettling comparison: "Imagine Denver under missile attack from nearby Boulder." The ad goes on to explain that Israel faces those kinds of attacks from Hamas and Hezbollah, funded in part by Iran. Israel Project President Jennifer Laszlo Mizrahi said likening Iranian nuclear attacks to one here at home helps reiterate how imminently the issue should be dealt with. "People already understand the threat but the urgency of the threat is something we’re trying to bring home by pointing out the facts of what the outcome could be if we do nothing," Mizrahi said. The group is planning to run another version of this spot during the GOP convention with a Minnesota-specific reference.

The other ad, "Partners In Renewable Energy," stresses how energy independence from the Middle East would lead to a peaceful Israel while encouraging investment in renewable energy. "Israel and America. Partners in a changing world. That means a commitment to freedom, including freedom from giving our gas dollars to the Middle East," the announcer says.

Mizrahi said the sheer number of influential people attending the conventions -- from delegates to world leaders to reporters -- was the impetus behind tailoring the ads to convention attendees. The ads will air more than a thousand times on the major news channels in both convention cities.

"For politics, the conventions are like the Super Bowl plus the Olympics put together," Mizrahi said. "And because this year, more than ever before, I see momentum moving significantly toward helping reduce our dependency on foreign oil.... This seemed like the perfect opportunity, perfect storm, to communicate with the world."