NationalJournal.com's Ad Spotlight

Tuesday, August 5, 2008

DSCC Targets Dole, Smith

Filed under Senate RaceFiled under Television Ad
Posted at 4:15 PM
Click here to watch "Photos."

The Democratic Senatorial Campaign Committee is going after GOP incumbents in the North Carolina and Oregon Senate races in two new releases.

Sen. Elizabeth Dole, R-N.C., running against state Sen. Kay Hagan (D) for her second term, is the target of "Photos" (subscription), launched Aug. 1, in which the DSCC chastises the Republican for ranking near the bottom of the Senate in Congress.org's congressional power ratings. "She can't fix gas prices from 93rd place -- or create jobs," scoffs an announcer. "And she sure hasn't fixed immigration from 93rd place."

In "Remember" (subscription), the DSCC joins in on the oil prices blame game, on Oregon's airwaves. "The oil and gas industry has given Gordon Smith's campaign nearly $300,000," an announcer says. "And Republican Senator Gordon Smith has voted to give price-gouging oil companies billions in tax breaks."

These ad buys suggest the DSCC is taking an aggressive approach at gaining the 60 seats needed to overcome the GOP filibuster. "Our goal has always been to play in as many seats as possible, to compete all over the country," said spokeswoman Hannah August.

August said the committee has been following these two races for quite some time and sees "big opportunities" in both states. Indeed, what was once a double-digit lead for Dole over Hagan has dipped to 8 points in one survey, and Smith is statistically tied with state House Speaker Jeff Merkley (D) in the latest polling from Oregon.

Both GOP campaigns brushed off the DSCC ads. Dole spokesman Dan McLagan said that the "Photos" ad "basically says nothing." He questioned the Congress.org rating and said the ad's accusations were baseless. Smith spokeswoman Lindsay Gilbride characterized "Remember" as a "cookie-cutter" spot that national Democrats were using to "distract voters from the real debate on our energy future."

While Merkley has yet to release a general election ad, both the DSCC and the Oregon Democratic Party ran spots in the state last month. While the DSCC ran an attack ad against Smith, the state Democrats ran a purported issue ad that touted Merkley's accomplishments -- drawing a complaint from Smith's camp to the Federal Election Commission.