--John McCain has taken his attacks on Barack Obama to two uncharted territories the radio waves and the Spanish language. -->In two new radio ads John McCain released Friday, Barack Obama is again --plagued-->pegged as a "celebrity" unfit to lead, offering tax plans that will hurt middle-class America. --Although the McCain camp has released many radio ads (as well as Spanish radio ads) before, these are the first ones explicitly attacking his opponent.-->
"Are You Ready For Obama?" (subscription), a Spanish-language ad running in Florida, opens by reiterating the campaign's "celebrity" theme: "No doubt, Barack Obama is a popular figure, a celebrity who says the right thing. But will he do the right thing?" The ad goes on to scrutinize the Illinois senator's tax plans, claiming that both his voting record and positions on taxes show he supports increases for families and seniors. This is the campaign's first ad in Spanish attacking Obama, who is garnering nearly 70 percent of Hispanic voters in recent polling.
In "Recipe" (subscription), McCain capitalizes on media reports that have criticized Obama's tax plans, including a Sept. 2007 Las Vegas Review-Journal editorial that called the Democrat's policies a "recipe for economic disaster." --Yet, again in this ad, the announcer seeks to beat down Obama's pledge to help working class families: -->"Barack Obama has a history of raising taxes -- even on middle-class Americans making just $42,000 a year," an announcer declares -- a claim that FactCheck.org says is false. "If elected president," the announcer goes on, "Obama's promises would mean even more taxes on income, electricity, oil, small business, seniors, your life savings, your family."