NationalJournal.com's Ad Spotlight

Monday, July 7, 2008

Vets For McCain?

Filed under Foreign PolicyFiled under Television Ad
Posted at 4:24 PM
Click here to watch "Finish The Job."

As Barack Obama catches heat for "refining" his stance on Iraq, a veterans group has launched a new ad toeing the John McCain line on the war. While the ad does not mention either of the presidential candidates by name, the message is clear: Obama's plan to end the war is misguided.

Vets For Freedom is an organization of Iraq and Afghanistan war veterans which, according to its Web site, aims to "educate the American public about the importance of achieving success in these conflicts." The group is embarking this week on a "Four Months, For Victory" media and grassroots campaign, set to run from now until Veterans Day, highlighting what it claims has been the "phenomenal success" of the surge strategy in Iraq .

"Finish The Job" (subscription), which kicks off the media blitz, features six veterans of the Iraq and Afghanistan conflicts, as well as a mother whose son is still in Iraq, explaining "the facts" on the ground. "Casualties are at an all-time low," one vet states, while another adds, "Al Qaida in Iraq is decimated." A quote from a Washington Post editorial also appears on screen, stating that "the Iraqi government and army have gained control."

The spot goes on to argue that this is no time to bring troops home from Iraq. "We changed strategy in Iraq," says one vet, "and the surge worked," adds another. And, in the most direct allusion to Obama, another remarks: "Now that's change we can believe in." "We need to finish the job," the veterans insist, "no matter who is president."

This is the first of what the group says will be many ads released over the next several months. It is running nationally on cable, as well as in several swing states -- Michigan, New Mexico, Ohio, Pennsylvania and Virginia.

Vets For Freedom chairman Pete Hegseth emphasized that the group is not coordinating its message with the McCain campaign, telling the Washington Post that "it's not an attack on anybody. We're not taking on any presidential candidates." But Vets For Freedom has had ties, recently severed, to prominent McCain supporters -- and it has attacked Obama directly in the past.