The netroots aren't planning to let Democrats off the hook for supporting a law that amends the Foreign Intelligence Surveillance Act to expand domestic spying powers and grant immunity for telecom firms that have participated in wiretapping.

Web activists are raising money online for a new political action committee, Accountability Now, to purchase ads in early August criticizing Democratic lawmakers for backing the measure, Wired reports.

The Internet-savvy group won't be the first to skewer Dems over this contentious issue. Blue America PAC previously deployed television ads against Reps. John Barrow, D-Ga., and Chris Carney, D-Pa., Blue Dog Democrats who pushed for the bill.

The Senate Commerce Committee, meanwhile, recently compared behavioral profiling to spying during a hearing on Web advertising, Advertising Age reports.

"We don't want the government to go and examine what books we are reading at the local library," Florida Sen. Bill Nelson (D) said, questioning "whether we are going to allow other people within the private sector [to] examine the same thing and then use it for a commercial advantage."

In other advertising news:

-- The negative tone of Alabama's 2nd District runoff race prompted Rep. Terry Everett (R) to ask GOP candidates to take down their attack ads. (Roll Call (subscription), Swing State Project blog)

-- The Federal Deposit Insurance Corporation last month launched public service ads aimed at assuring Americans that their bank deposits are secure and insured. (Mortgage Daily News, press release)

-- New rules proposed by the Federal Trade Commission would ban tobacco companies from implying government approval when advertising cigarettes as "light" or "low-tar." (USA Today)

-- As part of a recruiting effort for air traffic controllers, the Federal Aviation Administration has placed ads on Craigslist and MySpace to appeal to teenagers. (New York Post)

-- A House committee is floating a proposal to regulate members' use of online tools such as Twitter and other social networks that feature commercial and political advertising. (New York Times, CongressDaily (subscription))

-- South Carolina backed out of an international tourism advertising campaign aimed at gay travelers after a state official protested posters plastered in London's subway system that read "South Carolina is so gay." (MSNBC)

-- Some ads may suggest that the issue of race is behind the U.S., but Ad Week writes that black Americans would disagree.

-- The Newark Star Ledger profiles a Web media firm that measures viewership and effectiveness of online ads.