Click here to watch "God's Children."

Conspicuously timed amid a slew of appearances in front of prominent Latino organizations, John McCain released a new ad today in Colorado, New Mexico and Nevada, praising Latinos for serving in the U.S. military and alluding to immigration reform.

"God's Children" (subscription) replays comments McCain made at a 2007 primary debate. "When you go to Iraq or Afghanistan today," McCain says, "you're going to see a whole lot of people who are of Hispanic background" -- including some "who are not even citizens of this country, who love this country so much that they're willing to risk their lives in its service in order to accelerate their path to citizenship and enjoy the bountiful, blessed nation." He concludes by encouraging viewers to "remember that these are God's children."

The ad also mentions McCain's stance on immigration, which some say has shifted throughout the campaign: "They must come into the country legally, but they have enriched our culture and our nation as every generation of immigrants before them," McCain says of Latinos, as Rep. Tom Tancredo, R-Colo., the anti-immigration candidate, looks on uncomfortably.

In a teleconference with reporters today, Sen. Mel Martinez, R-Fl., a McCain supporter, said the campaign's goal was to refute claims by Democrats that McCain had been "running away from" comprehensive immigration reform during the primary campaign. "The importance of the ad is to debunk this very unfair myth that is being portrayed about his record on this very important issue to Hispanic voters," Martinez said. "It's to set the record straight."

Martinez also took a jab at Barack Obama, saying the Illinois senator shouldn't be the one to "trash McCain's record" on immigration when he himself hasn't shown consistent support for reform.

"God's Children" is the latest part of McCain's balancing act on immigration reform -- reassuring conservatives that he will secure U.S. borders while also reaching out to immigrants and helping them become legal citizens. He released a set of Spanish-language radio ads last week, recently toured Mexico and Colombia and is set to release a five-minute video filmed in New Mexico that also targets Latinos.