Click here to listen to "Our Values."

John McCain may be far behind Barack Obama in his quest for the Hispanic vote, but at least one Latino is showing strong support for the GOP nominee. In the Spanish-language radio ad "Our Values" (subscription), released today, McCain's roommate from the U.S. Naval Academy, Frank Gamboa, shows some love for his former bunk buddy.

The ad, running in New Mexico and Nevada, stresses that McCain shares Latinos' "conservative values and faith in God," as Gamboa says in Spanish. "He knows that family is the focal part of our lives and that we value hard work."

Gamboa also doesn't shy away from making a not-so-subtle jab at Obama. "This election, it seems to me that the other candidate has just discovered the importance of the Hispanic vote. So when it comes to our values and understanding Latinos this election, I know for John it's not political; it comes from the heart," Gamboa concludes.

This ad buy comes on the heels of another Spanish-language ad McCain's campaign released Wednesday in Florida touting the Arizona senator's support for the free-trade pact proposed between Colombia and the U.S. McCain clearly sees the Southwest as a prime place to target Latino voters, as evident in an earlier Spanish-language ad addressing economic issues (subscription) he released in the region in early June.