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John McCain and Barack Obama have pledged to reform America's health care system if elected. A new coalition of labor groups, liberal activists and health care organizations called “Health Care For America Now!” is prepared to spend millions over the course of the next year to hold the candidates to their word.

The umbrella group -- which includes the Service Employees International Union; the American Federation of State, County and Municipal Employees; Americans United for Change; Center for American Progress Action Fund; and MoveOn.org, among many others -- held a news conference in Washington, D.C., and rallies in 52 cities on Tuesday to kick off a campaign designed to make health care reform the top domestic priority for the next administration. The group launched the first of what it says will be several TV ads, as it plans to spend about $25 million on paid advertising between now and the end of the year.

"Will They?" (subscription) features several average-looking Americans asking a Magic 8-Ball if their health care plan will meet their needs. "Will they pay for his inhaler?" a mother asks, sitting next to her son. "Not likely," the ball predicts. An announcer poses the underlying question: "Will health insurance companies ever put your health before their profits?" "Not a chance," the Magic 8-Ball says. The ad declares that "we can’t trust insurance companies to fix the health care mess" and that it is time for Americans to "demand quality, affordable health care" by joining the campaign.

Elizabeth Edwards, wife of former vice presidential nominee John Edwards and a cancer survivor, will be the face of the organization. Health Care For America Now! will not endorse either Obama or McCain, but its policy prescriptions are more reminiscent of the Democrat's platform. The group's top goal, however, is to get every member of Congress to sign a pledge to support legislation that will make affordable health care available to every American.

The Washington Post reports that the campaign's kickoff coincides with renewed Democratic efforts on the Hill to get the ball rolling on a health care package for next term and that Senate aides are looking at a plan Massachusetts passed in 2006 as a model for a national reform program.