Click here to watch "Hulshof's Viagra Vote."

Who cares about having faith in God, supporting family values, banning partial-birth abortions or other traditionally conservative issues when you've got Viagra to fight about?

That's what the two GOP candidates in the Missouri governor's race think is important as they take jabs at one another's voting records on this atypical, albeit stimulating, election topic. State Treasurer Sarah Steelman and Rep. Kenny Hulshof each claim the other has supported legislation that would use taxpayer money to fund Viagra pills. The quarrel was initially confined to their recent debates. But the Steelman campaign has taken it one step further with the new ad (subscription) it released Tuesday.

"Viagra. That little blue pill used to enhance recreational sex. If you’re on Medicaid or Medicare, the federal government pays for it," an announcer says, while highlighting Hulshof's voting record on the issue. The ad then contrasts the position of current Gov. Matt Blunt, who the ad quotes as opposing a "frivolous use of taxpayer dollars." The announcer concludes, "Congressman Hulshof disagrees. His Washington thinking? Viagra for all, and taxpayers pay for it."

The new ad is Steelman's second attack on Hulshof's voting record. The other one (subscription), released June 11, sticks to a more PG-rated topic, calling him out more generally regarding his "wasteful spending record" in Congress.