Click here to watch "Moral Clarity."

Rep. Kenny Hulshof, who this weekend received the endorsement of Sen. Christopher (Kit) Bond, R-Mo., in the Missouri governor's race, is a former prosecutor -- and proud of it. The Republican released a new ad last week in which he attempts to distinguish himself from his opponents by highlighting his past career as a prosecuting attorney.

"I learned here that leadership requires unshakable moral clarity," Hulshof says in "Moral Clarity" (subscription), while standing in a courtroom. A newspaper headline on screen indicates that Hulshof "has sent four to death row." "I know there's a bright line between right and wrong," he says, "and I'll never be afraid to stand up and say so."

Hulshof, Missouri's 9th District representative, is running against State Treasurer Sarah Steelman in the GOP primary. The two Republicans have been attempting to solidify their conservative credentials, touring around Southwest Missouri touting their positions on issues such as abortion and the right to bear arms. Their debut ads, released a couple of weeks ago, also have a strongly conservative focus.