Click here to listen to "Economy."

In his first ads of the general election campaign, John McCain is directing his attention to the economic struggles of Hispanic voters in the Southwest.

The Spanish-language radio ad (subscription), which began running in Nevada and New Mexico on June 4, tout McCain's plans to revive the economy -- such as his proposed federal gas-tax holiday -- with an emphasis on bipartisanship.

"When we are filling up the gas tank, we are not Republicans, Democrats or independents," an announcer says in Spanish. "We are Hispanics, and we all are hurting together in this uncertain economic time."

"We need someone that has a good economic plan," he adds, "and that is John McCain."

These will be the first of several McCain spots to come, after his campaign recently bought a reported $3 million of airtime in both large and small markets in states such as Colorado, Minnesota, Missouri, Iowa, Michigan, Ohio and Pennsylvania.