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The Alliance For Climate Protection, former Vice President Al Gore's green advocacy group, has launched the latest TV ad (subscription) in its "We" campaign, a $300 million effort to mobilize public opinion on climate change. While previous ads (subscription) run by the group feature big names, the new spot shows average Americans who claim to disagree on many fundamental issues, but who have been united by their common desire to fight the effects of global warming.

"We are more than a million strong, from across America," the announcer proclaims. Six pairs of people come to sit down together on the couch that has appeared in each of the "We" campaign ads, each holding signs that express their differences. "Burgers" and "tofu," reads one pair, while others highlight "blue collar" and "white collar," "East Coast" and "West Coast." The pairs are physically very different, as well, and the spot closes with a young white boy and an older black woman sharing a sign that simply says: "We." "You can’t solve the climate crisis alone, but together, we can," the announcer concludes, urging viewers to visit the organization's Web site.

“This new ad speaks to the momentum we are already seeing, as everyday people from vastly different backgrounds come together to speak out for change. The movement is building and the word is spreading," AFCP CEO Cathy Zoi said in a press release announcing the ad. The group's Web site currently boasts 1,328,618 members.