Click here to watch "Hulshof's D.C. Record."

Things are getting a bit messy in the Missouri governor's race. From trashing each others' voting records to fighting over the "values" mantle, the two GOP contenders are going to great lengths to distinguish themselves from each other despite touting many of the same conservative views.

Rep. Kenny Hulshof and state Treasurer Sarah Steelman are both up with new ads. In "Values" (subscription), Hulshof emphasizes how his career as a prosecutor demonstrates that he knows the "value of hard work," "life" and "moral clarity," while Steelman is busy assailing the congressman's voting record, contending in her new ad (subscription) that Hulshof has "voted for 11,000 wasteful earmarks" and that "conservative groups give him a failing grade on wasteful spending."

Hulshof spokesman Scott Baker said the Steelman ad "is clearly misleading. It's yet another in a series of misrepresentation from the Steelman campaign." He said that Sen. Christopher (Kit) Bond, R-Mo., and four of the state's GOP representatives signed a statement denouncing the alleged distortions in the ad. "The fact that they put out a joint statement criticizing the Steelman ad speaks volumes," Baker said. "They're basically saying enough is enough."

The Steelman campaign, however, doesn't quite see it that way. Spokesman Spence Jackson said there shouldn't be any argument over the facts of a voting record. "What we found [after reviewing Hulshof's record] is that he is a reckless cash D.C. spender, and that's not the kind of mentality we need in the Missouri governor's office," he said. "It is what it is. That's the cold dark truth, and if some people don't like that, well, that's up to them."

Jackson said Hulshof's new ad simply echoes Steelman's debut ad, also titled "Values" (subscription)."I think it shows that Steelman is truly the leader in this race, and he's attempting to follow her and trying to create a record that he really doesn't have."