Click here to watch "Increase Pressure On Iran."

The Middle East has been in the limelight this past week as top world and national leaders gathered for the American Israel Public Affairs Committee's annual conference in Washington, D.C. Among those who spoke on Israel and peace in the Middle East were Secretary of State Condoleezza Rice and Israeli Prime Minister Ehud Olmert [PDF], as well as presidential candidates Barack Obama, John McCain and Hillary Rodham Clinton. One topic has received particular scrutiny at the conference -- Iran and the threat of nuclear weapons.

Nonprofit group The Israel Project released two TV ads on Sunday that capitalize on the attention Israel has been receiving amid the conference, which concluded Wednesday. The first ad (subscription) urges U.S. involvement in Iran. "Isn't it time for the U.S. to use strong economic diplomacy to peacefully stop Iran's nuclear program?" an announcer insists.

The second ad (subscription) focuses on rocket attacks launched against Israel by "Iran-backed Hamas." "Israeli families are being targeted and killed. Children run from playgrounds to bomb shelters," an announcer says. "When will the rockets stop so both sides can live in peace?"

Jennifer Mizrahi, president of The Israel Project, said she knew the candidates would be speaking on Iran this week and wanted the ads to coincide with the media attention generated by the conference.

"We are enormously pleased to see all three candidates speak forcefully and thoughtfully about the threat of Iran," Mizrahi said. She was somewhat skeptical, however, as to whether they would transfer those messages to the campaign trail.

"It's easy to make that speech when you're speaking to an audience of more than 7,000 people who follow Middle East politics every day," she said. "But when they speak to swing voters, will they still talk about these core threats, or will they move on to talk about other issues? The question will become, will this be one of their top 10 issues on the first day of their new administration, or... will the nuclear clock run out?"

Mizrahi said her organization will continue to release ads on the subject throughout the general election.