NationalJournal.com's Ad Spotlight

Friday, May 30, 2008

Ringing In Round 2

Filed under Senate RaceFiled under Television Ad
Posted at 12:45 PM
Click here to watch "First."

Former Gov. Jeanne Shaheen (D) launched her debut ad last week in the New Hampshire Senate race -- a rematch with Sen. John Sununu (R), who defeated Shaheen by four points in 2002.

"First" (subscription) begins with a series of photos showing past white, male governors of the Granite State. "This is what New Hampshire governors used to look like," an announcer says. "Then came Jeanne Shaheen." In addition to listing Shaheen's accomplishments as governor, the ad also attempts to reintroduce her to voters, linking her upbringing and her family life to the fact that "she puts people first."

Shaheen faces no opposition in the September 9 Democratic primary.