Click here to watch "Health Solutions."

While his two Democratic opponents have talked mostly about the struggling economy in their recent paid media, John McCain continues to focus on health care, releasing his second ad on the subject in a week.

"Health Solutions," which debuted across Ohio on Friday, ticks off McCain's health proposals, from allowing importation of prescription drugs to ending "junk lawsuits that tax consumers." Like his previous spot on the subject, "Health Solutions" is heavy on specific policy plans -- a departure from McCain's earlier biographical ads.

The ad opens boldly with the words "President McCain" appearing onscreen with a slow-motion shot of the Arizona senator striding confidently, segueing into an announcer listing McCain's "bold solutions" over a jittery, futuristic-looking background. By playing up his health care plans with phrases like "bold solutions" and "straight talk," the ad injects some energy into what could be a dry laundry list of wonky details.

Not coincidentally, the ad puts a similar spin on McCain himself, working to enliven the 71-year-old's image by painting him as a dynamic leader with fresh new ideas. "Bold, new solutions, not tired, old politics," the announcer concludes. McCain's media team clearly does not want either the candidate or his health care ideas to be thought of as tired or old, and his advertising thus far has been at pains to play up his "maverick" image.

Already, McCain has been the target of several negative ad campaigns in Ohio, including a recent spot from the Service Employees International Union linking him to the health care policies of President Bush. For his part, McCain has previously run a statewide ad (subscription) there on his economic credentials.