Click here to watch "Change That's Working."

Former Rep. Jill Long Thompson pulled off a narrow win three weeks ago to cinch the Democratic nomination in Indiana's governor race, but the candidate now faces a tougher opponent in Republican incumbent Mitch Daniels. Long Thompson spent nearly all her campaign funds during the primary, while Daniels ran unopposed and has raised nearly $9 million.

Daniels has been as aggressive in his advertising strategy as in his fundraising, running 11 TV ads over the past several months, including one, "Change That's Working" (subscription), that launched the day Long Thompson officially became the Democratic nominee.

The spot is a departure from most of Daniels' advertising, which has so far been sunny and upbeat, if somewhat conventional. In the ad, no words are spoken; instead, striking orchestral music evocative of a summer blockbuster plays as statistics flash onscreen touting Daniels' accomplishments in office. "Just 3 Years. A World Of Change," reads one banner. The ad hits on a range of issues, from Indiana's "record breaking job creation" to a prescription drug plan initiated by Daniels. It closes by claiming, "We're just getting started."

Another recent ad from Daniels, "Done More" (subscription), shows ordinary Hoosiers talking about what the governor has done for them. "We're just amazed that Mitch was able to do so much so fast," one woman exclaims. Others cite his ability to bring new jobs to the state while balancing the budget and putting taxpayers first. "Indiana has held its own through some very tough times. They have been a beacon of light in a Midwestern sea of despair," one man says.

Other spots run by the incumbent focus on specific issues like health care and veterans' benefits (subscription), but almost all feature Indiana citizens attesting to how Daniels' policies have improved their lives.

Cam Savage, a spokesman for the Daniels campaign, recently told the Fort Wayne Journal Gazette that the campaign has no intention to let up on the TV advertising, and that spots will run continuously through November. Long Thompson has yet to run a general election ad.