NationalJournal.com's Ad Spotlight

Monday, April 21, 2008

'Same' Line Against McCain

Filed under John McCainFiled under EconomyFiled under Radio Ad
Posted at 4:20 PM
Click here to listen to "More Of The Same."

Barack Obama and Hillary Rodham Clinton aren't the only ones facing negative advertising this week; tomorrow, the Ohio Democratic Party will greet John McCain with a new radio ad airing in the Youngstown area, where the Arizona senator will be arriving to continue his tour of the "forgotten places in America."

"More Of The Same," which ODP calls its first of the general election, challenges McCain on the very issue he'll be promoting in Ohio: the economy. "After months of ignoring Americans' worries about the economy, John McCain is trying to make up for his mistake by making lots of big promises," an announcer says, going on to accuse McCain of opposing overtime pay and promoting policies that would result in "more homes foreclosed on, more American jobs shipped overseas."

Besides attacking McCain on a sensitive topic, the ad chips away at his image as a political "maverick," calling attention to his "25 years in Washington" and tying him to the policies of the current president. "The more you learn, the more you see he's just more of the same," an announcer charges. That line echoes ongoing efforts at the national level by Democrats and outside groups to tie McCain to President Bush, particularly on economics.

Given the contours of the last two presidential elections and the fact that the Youngstown media market borders Pennsylvania, another likely swing state, it seems a safe bet that this buy is only the first of many that will bombard local listeners this general election season.