A new radio ad launched today as part of the Bush Legacy Project, an advertising campaign (subscription) intended to keep the pressure on President Bush during his last year in office, takes as its target not Bush himself but members of Congress who have supported his policies.
Focusing on Republican Sens. Norm Coleman of Minnesota and John Sununu of New Hampshire, along with four Republican congressmen, the ad buy hits its targets on two particularly sensitive issues for the president's party this season: the economy and Iraq.
"What has Senator Norm Coleman done?" asks an announcer in the Minnesota version (subscription) of the ad. "He's supported Bush's trickle-down economics that got us into this mess... and supported Bush's war in Iraq."
In a move that reflects a broader shift in anti-war messaging, the spot ties Iraq to the flagging economy. It cites a specific estimate of the war's monthly cost as "money that could help families in Minnesota who are facing tough times." The ad also adopts the more familiar strategy of drawing explicit links between its target and the president, calling Coleman and Bush "two peas in a pod."
The group behind the ads, Americans United for Change, has already invested heavily in this election cycle, running ads directly criticizing Bush, boosting freshman Democrats and attacking other Republicans in Congress (subscription).
"In the coming months, these members will have their chance to reverse course and vote to put families first and not Bush," Americans United for Change spokesman Jeremy Funk said in a statement. "We'll be watching."