Click here to watch "Bottom Line" and "Cares."

Seven Kentucky Democrats are vying to take on Senate Minority Leader Mitch McConnell in November, but one in particular -- businessman Bruce Lunsford -- is already pulling away from the pack. Besides securing several weighty endorsements and enjoying a large advantage in early polling, Lunsford became the first Democrat to release TV ads, launching a new spot statewide on Friday.

Lunsford seems to be looking past his primary opponents and targeting McConnell in "Bottom Line," which combines biographical elements with a populist message: Washington is doing nothing as working-class Americans struggle to make ends meet. "Families have it tough these days," Lunsford claims. "It's discouraging to see hard-working families lose their jobs and their homes."

Taking a page from the "change" message that's been so popular at the top of his party's ticket, Lunsford asserts that "We can sit back, or we can fight. ... It’s time to change Washington." McConnell's name is not mentioned in the spot, but the implication is clear: The minority leader is part of the problem, not the solution.

Although McConnell faces no primary challenger, the GOP leader has been running TV ads since last November, and his campaign on Monday released a new spot highlighting his efforts to help workers at a Paducah plant who fell ill on the job. "Without a doubt, Senator McConnell has saved people's lives," factory worker Fred Buckley says in the spot.

Whoever wins the May 20 Democratic primary, he will face an uphill battle in the general election. McConnell's campaign recently reported having $7 million on hand and shows no sign of losing its early lead in advertising.