NationalJournal.com's Ad Spotlight

Tuesday, April 22, 2008

DNC Debut Keeps Heat On McCain

Filed under John McCainFiled under EconomyFiled under Television Ad
Posted at 12:45 PM
Click here to watch "Better Off?"

More outside help arrived for the Democratic presidential candidates today as another group -- this time the Democratic National Committee -- stepped in to challenge John McCain on the airwaves while Barack Obama and Hillary Rodham Clinton play out their slow-motion primary showdown. The new spot is the fourth in the past week and a half to target McCain, joining earlier buys from the Ohio Democratic Party and two advocacy groups.

The DNC's first ad (subscription) of the election, which begins airing today on national cable networks, uses footage of McCain from a Jan. 30 Republican debate to suggest he's out of touch with the economic anxieties of ordinary Americans. Contrasting McCain's comment that "Americans overall are better off" than they were eight years ago with grim statistics on inflation and gas prices, the ad concludes with an announcer asking viewers, "Do you feel better off?"

Days before the ad hit the airwaves, it was already under attack from Republican National Committee Chairman Mike Duncan, who issued a statement on Sunday saying the spot "recklessly distorts John McCain's statements." But while the ad selectively edits McCain's answer, leaving out his acknowledgment that "things are tough right now," that hardly makes it atypical in the world of modern political advertising. As AP noted on Monday, "This type of selective quoting has become commonplace."