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While Hillary Rodham Clinton and John McCain gang up to paint Barack Obama as an "elitist," Kentucky Democrats Greg Fischer and Bruce Lunsford are employing a similar tack against incumbent Sen. Mitch McConnell (R), portraying him as out of touch with his constituents in a pair of new spots.

In Fischer's first ad (subscription) of the campaign, he implicitly contrasts himself with McConnell by focusing on his own outsider status. "I really strongly believe that people are looking for somebody that's not part of the system, because the system's broken," Fischer says. He claims to have "created jobs and opportunities for thousands of people" and pledges to "fight for real change every day and restore the promise of Kentucky."

Lunsford, on the other hand, takes McConnell to task by name in his new spot (subscription). Reiterating many of the same biographical details he highlighted in his first TV ad, Lunsford goes on to recount how he "helped grow a small business from three employees to 62,000. That's real world experience." Conversely, McConnell has spent over 20 years in the Senate, Lunsford notes. "Washington's changed him, and things are getting worse."

Fischer and Lunsford have considerable resources to devote to the May 20 primary, and both candidates have contributed significant amounts of their own money to their respective campaigns -- $510,000 for Fischer and over $1 million for Lunsford. Both are also aided in their quest to take down the minority leader by the hundreds of thousands of dollars in negative advertising (subscription) that have run against McConnell during the past year.