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With years of campaign experience, high name recognition and support from the party establishment, Bruce Lunsford is the favorite to win Kentucky's Democratic Senate primary next month. But in a new TV ad, Lunsford's opponent, Greg Fischer, argues that even if Lunsford were able to defeat incumbent Sen. Mitch McConnell (R) this fall, he would bring "no change at all."

Fischer has adopted the change mantle in the race, using a slogan ("Change you can trust") that's very similar to Barack Obama's ("Change we can believe in"). His new TV spot is a fast-paced piece featuring a patchwork of video clips that introduce Fischer as a public servant, not a politician.

The ad overlaps clips of Fischer and others, splicing them together in a way that gives the spot a sense of energy and urgency as Fischer touches on a range of subjects, including the economy, the environment and the war in Iraq. "If there was ever a time to be outraged, it’s now," he declares, going on to criticize President Bush and McConnell for not serving "the needs of the people of Kentucky."

Lunsford, meanwhile, has also released a new ad, "Two Sides," which claims there are two realities in America: the way things operate in Kentucky vs. the way things operate in Washington. In Kentucky, "hard working people" are "trying to afford health care for their families, and keep their homes out of foreclosure." But in Washington, "politicians get gold-plated health care and cater to special interests, while riding in chauffeured limousines," Lunsford says. "I want to change this picture."

The Louisville Courier-Journal's Al Cross points out that Lunsford has some obvious weaknesses in the race: well-publicized mistakes made during his previous runs for governor and a business record that is vulnerable to attack. Fischer, Cross argues, would offer a more distinct contrast with McConnell in the general election. But working against Fischer, he adds, is the fact that five other Democrats are in the race, meaning that the "anti-Lunsford" vote will be split several ways.