NationalJournal.com's Ad Spotlight

Friday, March 28, 2008

Introducing The New & Improved Ad Spotlight

Posted at 12:14 PM

Welcome to the new Ad Spotlight blog, an update of NationalJournal.com’s long-running feature on the latest developments in political advertising and media strategy.

In its new format, Ad Spotlight will continue to deliver original reporting on the latest campaign and issue ads airing on TV and radio, with occasional looks at Web-only spots, online media strategies and general news updates from the world of political advertising.

In this contentious election year, Ad Spotlight will focus primarily on the presidential campaigns and the most contested House, Senate and gubernatorial races, plus issue-based advertising from special interest groups and PACs. The blog is free to nonsubscribers, although our extensive archive of TV and radio ads remains subscription-only.

Reader feedback and tips are encouraged via e-mail. Send your questions and comments to adspotlight[at]nationaljournal.com.